Wishlist Plus enables your shoppers to save favorites and return to them later. Comes with powerful APIs to customize wishlists and integrates with leading email services to send price drop and restock alerts. Helps shoppers organize products into multiple wishlists and share them via emails, SMS, and socials. Supports anonymous wishlists. Comes with detailed reports on shopper behavior. Includes a new Customer Accounts extension for easy tracking of all wishlists and browsing activity.

Go beyond the basics with the Klaviyo marketing app. New stores get a guided setup — sign-up form, welcome email, and abandoned-checkout flow — without leaving Shopify Admin. Unify data from 350+ integrations and boost marketing performance with campaigns, smart segmentation, and automated workflows from Klaviyo’s AI Agents. Over 117k brands use Klaviyo and Shopify to grow faster with personalized emails, SMS, WhatsApp messages, and marketing automation tools that turn browsers into buyers.

Lucky Orange helps merchants understand why visitors leave without buying. Session recordings and heatmaps show where shoppers click, scroll and get stuck. Cart abandonment and checkout tracking reveal where the buying journey breaks down, and funnels follow visitors from browsing to purchase. Merchants can ask Shopify Sidekick a plain-language question about store performance and get an answer from their own visitor and sales data. Surveys let merchants ask visitors what's holding them back.

Flair gives you complete control over where promotions appear, who sees them and how they look, so every campaign stays on-brand without waiting on a developer. Target by tag, collection, product, stock, price or age, with deeper rules for variants, customers, markets and metafields. Schedule campaigns, keep messages current with live product data, and prioritize or stack them when they overlap. Built for merchants and teams who run promotions and value control, simplicity and staying on-brand.

Helium Customer Fields is your one-stop shop to collect and manage customer data. Create unique registration forms for different customer groups, and collect first-party data from customers such as birthday, pet's name, VAT/Tax ID, etc. All customer data is synced with Shopify fields and customer metafields. Personalize forms with rules and variables, or add customer tags automatically based on first-party data. Use our integrations to sync customer data with your business/marketing tools.