Shopify caps you at 2,048 variants per product. Globo removes the cap. Build option sets from 30+ field types - text, file upload, colour and image swatches, dropdowns, dates and dimensions - and apply them to one product or the whole catalogue. Charge extra for options that cost more: add-on pricing runs on Shopify Functions, so discount codes and taxes stay accurate. Conditional logic hides options until they are relevant, and every choice flows into orders, packing slips and POS.

Leverage word-of-mouth marketing to turn your customers into brand advocates. Motivate your existing customers to refer your brand to friends, family, and acquaintances to grow your business. Reward them for successful referrals and offer discounts to new referred customers on their next purchase. Invite and collaborate with influencers and pay commissions on new sales they drive to your store.