Most apps sell more to the customers you already have. A gift registry works the other way around. Your customer builds a wedding registry, baby registry or a wishlist for any occasion, then shares it with friends and family who arrive at your store knowing what to buy. Most have never shopped with you before. A saved wishlist becomes a registry when the occasion arrives. Purchases are tracked, so two guests never buy the same gift, and your admin shows every registry, order and revenue.

Shopify Forms lets you easily add a form to your store, so you can convert visitors into leads and, eventually, sales. Create inline and pop-up forms to collect wholesale leads, subscriber signups, and essential business information. Add colors and images that match your store’s branding, incentivize with discounts, and translate your forms into different languages. Use submission data to build customer profiles and personalize engagement. Plus, analyze performance metrics to learn and improve.