Break Shopify's 100-variant limit with unlimited custom product options & variant options. Customers personalize & customize products with text box, dropdowns, checkboxes, radio buttons, color & image swatches, file upload & date picker. Sell product add-ons with price add-ons, upcharges & multi-currency dynamic pricing to lift AOV. Conditional logic shows/hides options, works with Shopify variants, bulk edit/apply option sets & live preview. Works with Shopify Sidekick & AI assistants via MCP.

Shopify Forms lets you easily add a form to your store, so you can convert visitors into leads and, eventually, sales. Create inline and pop-up forms to collect wholesale leads, subscriber signups, and essential business information. Add colors and images that match your store’s branding, incentivize with discounts, and translate your forms into different languages. Use submission data to build customer profiles and personalize engagement. Plus, analyze performance metrics to learn and improve.