AB test prices, content, shipping, discounts, checkout, and post-purchase offers to grow profit. Find the right price for every product, roll out winning variants across segments, and track results using your own COGS and metrics. Whether you're testing content updates, new discount strategies, or post-purchase offers, we help Shopify brands run experiments that drive real business impact.

Go beyond the basics with the Klaviyo marketing app. New stores get a guided setup — sign-up form, welcome email, and abandoned-checkout flow — without leaving Shopify Admin. Unify data from 350+ integrations and boost marketing performance with campaigns, smart segmentation, and automated workflows from Klaviyo’s AI Agents. Over 117k brands use Klaviyo and Shopify to grow faster with personalized emails, SMS, WhatsApp messages, and marketing automation tools that turn browsers into buyers.